Start
The project kicked off with brainstorming ideas for an advertising campaign for Rafting Momentum, targeting young adults and families. I identified key elements to feature, such as a raft and outdoor settings, and sketched various concepts to determine the most effective designs.
Middle
In this phase, I used Photoshop to enhance images, creating impactful campaign assets, including billboards, bus boards, posters, and digital graphics for platforms like Facebook. I carefully adjusted designs to fit various formats while incorporating client feedback on color schemes and scene elements to refine the overall look.
End
The project concluded with a cohesive ad campaign that effectively resonated with the target audience. Collaborating closely with the client ensured their satisfaction with the final results. This experience taught me the importance of aligning my creative offerings with my personal standards for smoother project progression in the future.
Goal & Purpose
I consistently take on challenging projects to grow as a designer, including leading a group branding project for a mock company. As lead designer, I oversaw the logo, typography, and color scheme, ensuring alignment with the brand’s identity. Through brainstorming, mood boards, and iterations, I gained leadership and teamwork skills despite managing differing perspectives. The final presentation was well-received, making it one of my proudest academic achievements.
Explain Your Process
For my "Rafting Momentum" ad campaign, I brainstormed extensively before narrowing down ideas and finalizing a design. Using Photoshop, I manipulated online-sourced images to create the desired brand aesthetic. Assets were integrated into client-provided templates, including bus signs, billboards, posters, and digital formats, requiring precise adjustments for varying dimensions. The project involved experimenting with lighting and composition, meticulous attention to detail, and incorporating client feedback, such as color adjustments and scene modifications. I enhanced aesthetics by refining facial details, perfecting lighting, and adding personal touches to deliver a polished, impactful visual experience.
Summarize the Outcome
I am very pleased with the final project, which reflects the effort I put into creating a seamless, detailed design. Despite challenges with certain assets, I blended them into a cohesive ad campaign that impressed the client. The project included print and digital layouts based on client templates and aligned with their vision. If revisiting the project, I’d avoid presenting concepts I wasn’t confident in, as one less-preferred option was chosen, causing a temporary block. Ultimately, we reached a compromise, teaching me to balance creative variety with designs
I fully endorse.